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Saudi Public Transport Company - SAPTCO - Launches “eJourney” Digital Platform for Umrah and Tourism Services, Enhancing the Pilgrim Experience
Saudi Public Transport Company - SAPTCO - has launched its new digital platform “eJourney” during the Umrah and Ziyarah Forum in Madinah, marking a step toward enhancing its role in smart mobility and logistics solutions.
The launch ceremony was attended by His Excellency Eng. Khalid bin Abdullah AlHogail, CEO of SAPTCO Group, CEO of Digital Mobility Solutions Ahmed Al-Juhani, and CEO of the eJourney platform Amr Sultan, along with a number of officials and specialists in transport, logistics, and tourism sectors.
The eJourney platform represents an integrated digital arm designed to transform the delivery of Umrah and tourism services by enabling individuals, companies, and Umrah operators to complete all bookings through a unified system. The platform offers comprehensive solutions that go beyond traditional booking by integrating transportation, hotel reservations, and Umrah packages into a single digital journey, in addition to providing an online marketplace for Umrah-related products and services. It aims to improve operational efficiency, enhance flexibility for partners, and expand customer reach while delivering a seamless user experience through advanced technologies and simplified interfaces covering the entire journey from planning to arrival.
This initiative reflects SAPTCO’s continued investment in digital solutions and supports the goals of Saudi Vision 2030 by improving quality of life, enriching the experience of pilgrims, and advancing service standards in the Umrah and tourism sectors through innovation and sustainability.